Vladica Jovanovic is Brodoto's Executive Directress for Serbia, and the Chair for Impact 2019 Conference. Vladica’s ambition is to create a regional impact investing network focused on bringing together regional impact investors and international (US, Canada, Europe) investing community; while simultaneously building an investment readiness program targeting the missing middle gap and supporting scalable and replicable solutions and impact businesses, with the goal of growing cross-border investment and further building impact ecosystem in SEE. One of her key long term goals is to provide support in making social businesses and nonprofits more sustainable and to launch a fund aimed at supporting women and minority led impact businesses. Her background is in CSR program development, community organizing and nonprofits, as well as philanthropy and social entrepreneurship, which led to her becoming more interested in impact investing and alternative finance models for social businesses, start-ups and SMEs. She graduated with Honors from Faculty of Political Sciences and holds a degree in Journalism and Communications.